One facilitated day
Strategy Sprint
The Speed Strat Session, defined: one day that ends in a decision record, a one-page strategy and a 12-month roadmap with named owners and dates.
- Deliverable
- A decision record
Services
Public Relations Consultancy
“We need to be understood by people who matter.”
The problem, in your words
- “We are launching something important and nobody outside the building knows why it matters.”
- “The regulator, the ministry or the board hears about us second-hand.”
- “If something goes wrong tomorrow, we do not know who speaks, or what they would say.”
- “Our story is accurate and nobody can repeat it.”
What we do about it
- Positioning and narrative
- What the organisation is for, said plainly enough that others can repeat it.
- Stakeholder and regulator communications
- Who needs to understand what, when, and through which channel.
- Launch communications
- The plan, the materials and the sequencing for a launch that has to land.
- Crisis preparedness
- Roles, decision rules, holding statements and rehearsal, before they are needed.
How the engagement runs
| Stage | You supply | We produce |
|---|---|---|
| 01 ListenWe establish how the organisation is currently understood, and by whom. | Access to leadership and to a few of the people who matter. | A perception note. |
| 02 FrameWe settle the narrative and the stakeholder map. | Decisions on what the organisation will and will not say. | The positioning, the narrative and the stakeholder plan. |
| 03 EquipWe produce the materials and rehearse the people. | The spokespeople, for rehearsal. | Materials, a crisis playbook and a rehearsal record. |
Typical duration: Bounded pieces of work, scoped in the proposal.
Deliverables
- A positioning and narrative document
- A stakeholder and regulator communications plan
- A launch communications plan with materials
- A crisis playbook with roles, decision rules and holding statements
Proof
Proof for this practice is resolved automatically from tagged case studies and products. Nothing is tagged to it yet.
Who leads it
Brevard Nelson
Chief Executive Officer
Brevard Nelson leads Nelsonian Solutions Limited and the work it delivers: consulting across strategy, technology and organisation, and the software the firm builds and runs for the Caribbean market.
Next step
Book a conversation with the practice pre-filled, or send a short enquiry.